Coco and Breezy worked through serious obstacles to find their place as well-known entrepreneurs. When the twins were 14 years old, their father had a series of strokes and their mother return to school to obtain a professional license, so the twins realized they needed to support the family. They begged a fast food restaurant called Leeann Chin to hire them and worked there, underage, along with a number of other jobs throughout high school.
Says Coco, “We were working 90 hours, and we had all the normal workload of a high school student, and we got bullied a lot. People never understood our style at our suburban Minnesota school, where we were different not just racially, but culturally. For example, we spent most of our social time at dance clubs in Minneapolis.”
Their unique style began to captivate an audience on MySpace, and the twins moved to New York City with enough money for one month to begin their eyewear company. Years later, they’ve bootstrapped their company into an emerging leader in the eyewear industry, via collaborations with stars like Prince and Diddy and companies like Samsung and Adidas.
Coco and Breezy Eyewear sells at over 450 retailers and is now focused on scaling its direct-to-consumer business line. The twins attribute much of their success merging a hustler’s focus with an emphasis on adaptation and growth.
Breezy notes that “we had to grow as people before we could grow as business women. That has required educating ourselves not just about logistics and manufacturing, but about a variety of business concepts relevant to a growth company, like financial modeling and raising capital.”
They’re serious about success, but the twins find time to have fun as sisters and often merge their passion for music, DJing, and production with their work on consumer engagement—they get a lot out of being theirselves, getting into the crowd and dancing. For more information on Coco and Breezy Eyewear, check out www.cocoandbreezy.com and listen to their music on Spotify.